Reema Amara is a Los Angeles–based interior designer and visual merchandising specialist whose practice, Beyond the Eyes, reimagines interior spaces as tools for well-being, performance, and personal transformation. Born in Paris to a French mother and Tunisian father, she grew up at the intersection of European refinement and Mediterranean-Arabic influence, an upbringing that shaped her lifelong fascination with art and design. She went on to earn a Master of Business Administration in International Luxury Marketing at Istec, building on earlier commercial studies at WIBS, while pursuing coursework across France, the United States, Spain, and Italy.
Her professional path began in styling and photography before she joined Fendi’s public relations office in Paris, setting the stage for a long career among the world’s most prestigious luxury houses. She was subsequently trained in visual merchandising at Chanel under respected mentors, then relocated to Los Angeles, where she went on to lead Visual Merchandising for Christian Dior Couture across its West Coast fine jewelry, timepieces, and men’s and women’s fashion boutiques, extending her reach to stores in Las Vegas, Aspen, and select East Coast locations for major events and openings.
Following the pandemic, Reema pivoted toward independent practice, working as a visual image consultant for multiple brands while expanding steadily into full-scale interior design. During this period she also trained as a Tera Mai energy healer, an experience that deepened her belief in the power of intentional space-making. Drawing together her luxury retail background, her studies in neuroscience and astrology, and her energy-healing practice, she founded Beyond the Eyes to design homes and environments that go past aesthetics alone, using materials, lighting, scent, and vibration to support clients’ goals, whether that means rest, focus, connection, or business success.